Procera is a rapidly growing brain health company backed by people passionate about health, integrity of product, and natural ingredients. As a Graphic Designer, I work with the Creative Marketing Manager and our Marketing team in the growing initiative to further Procera’s print and web presence. Our primary objective is to reach, inform, and benefit the aging population that is currently dealing with brain health as well as provide foundational nutrients to younger generations.
Due to the company’s shift in target audience and growth by developing new products, we are currently in the process of rebranding to a modern, natural look and feel. Redesigning our product landing pages was prioritized in this task list for products with a younger target audience more likely to shop online.
I designed the transition landing pages for this task as we continue to finalize our Style Guide with updated branding guidelines included a modern color scheme and replacing hexagons with natural elements.
Emails are sent to a customer database of +120K generating over $20K in monthly revenue. Social media campaigns are coupled with Facebook & google ads to remarket to our online customers. Previous branding primarily utilized lifestyle photos of our older target audience. Because of social media’s ability to reach a wide variety of potential younger customers and the trending style of modern posts, I have directed our social, web ad campaigns, & emails to reflect this for our products geared towards an audience under 45 years old.
Monthly direct mail & print advertisements (in local newspapers, USA Today, and health magazines) are implemented to generate sales at our older targeted audience through Nielson data to efficiently connect with our growing customer acquisition database. I work with the Direct Channel Team to establish the call to action, drop date, TFN/coupon, and creative. Our newest direct mail campaign, shown here, was sent to 50K unique mailing addresses and generated $90k in revenue during a two month period.
- Email Campaigns
- AdWords/Facebook Campaigns
- Social Posts
- Direct Mail
- Packaging Redesign
- Website Redesign
- UI Design
- Coordination with external printers & manufactures