Franklin Street Rewards Trip

Franklin Street takes it’s top producers on an annual “Rewards Trip” to celebrate their success. To elevate the experience of this event, I worked alongside our event coordinator to create a brand that will be modified each year depending on the Rewards Trip location.

In 2019, the location was Lake Tahoe in Reno, Nevada. I created a website to effectively communicate trip information to attendees. By visiting the site, attendees easily view trip accommodations, book travel, reserve excursions, see fellow trip go-ers, and stay up-to-date on all trip information. We also conducted a series of custom email campaigns to communicate with attendees.

A guidebook, itinerary, custom menus, signage, logo, and a series of souvenir items were also produced to support the trip.